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December 9, 2010

captivate your consumer

Vintage Sequin Cropped Jacket


via free people vintage


"Value does not mean the cheapest or most expensive product in the store, it means the best product for the consumer based upon their lifestyle and what their needs are."
-Jim Eisen, ECCA


"Value is perceived, and in order to make your product something they are willing to spend money on it is all in how you word the thing and how you interact with the customers."
-Daniel Protz


"The best stories are meant to be told and they're not always so apparent to the consumer, so you have to empower your team to get your story out."
-Kristen McCabe, Luxottica 


via "Telling Stories" - How today's retailers are captivating consumers with richer brand narratives. via Vision Mondy

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