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January 11, 2012

{the in crowd} socialICE

I'm all about activities. Going out for drink with friends, sifting through an antique store, finding the fun in life's big mysteries. I've been working with a wonderful group of ladies my age, to put together PR and Marketing for socialICE. This event is going to be huge, and if you are in the Rochester, Minnesota vicinity I strongly suggest you check it out. It's three days of stunning drinks, amazing music, and ambience unlike any other in the Mid-west's biggest OUTDOOR ice bar!

Stay tuned for other great bloggers joining in on the fun...and also...some outfit posts of what to wear to this style savvy event!

The Rochester Downtown Alliance is pleased to announce the 4th Annual SocialICE—Rochester Minnesota’s Ice Bar event is scheduled for Feb. 9th, 10th, and 11th, 2012. Featuring over 200 ft. of ice, SocialICE will be once again the largest outdoor ice bar in the upper Midwest. The layout will expand this year and will include up to eight satellite ice bars.  All satellite bars will be themed with various beverage distributors and specialty drinks.  Enjoy the ambiance of the ice and lighting as you sit in the ice lounge, drink from real ice glasses, and enjoy the live music.  Are you cool enough for this “iced out” experience?

Here are a few fun facts about the SocialICE event:
•              Over 11,500 fanatical participants embraced the frigid element in 2011
•              Approximately 9 TONS of ice were used to construct the event
•              500 ice martini glasses sold out in 30 minutes
•              The event received National and International media coverage (i.e. CNN, the Weather Channel)
•              Live bands perform in a skyway overlooking the crowds below on the Peace Plaza
•              The event is held at the Peace Plaza, which is nestled between two high class hotels and the world-renowned Mayo Clinic

To complement the icy ambiance, check out the Wall of ICE (new this year), which will feature ice sculptures sponsored by various downtown businesses, and will be located on the east end of the Peace Plaza.  A QR code scavenger hunt which will take you throughout the downtown area, will also be taking place in conjunction with the event.  The first QR code clue will be located within the “Downtown Rochester MN-The Place to BE” Wall of ICE sculpture on the east end of the Peace Plaza.  Those who complete the scavenger hunt will be entered into a drawing to win a NOOK by Barnes & Noble.  The ice bar will be open from 4:30-9:00pm Feb. 9th-11th on the Peace Plaza.  The Wall of ICE sculptures and the QR code scavenger hunt can be viewed anytime during the 9th-11th

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