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July 18, 2012

{marketing 101} Ray-Ban Legends Never Hide



Will you be indulging in a pair of Ray-Ban's Ambermatic 75th Anniversary sunglasses? I'm a huge fan of the Outdoorsman II to add to my classic aviators and wayfarers. Ray-Ban has knocked it out of the park with their "Legends Never Hide" campaign. It's interactive, feels personal, and prompts you to connect. You can even tell your story on their "Wall of Legends"

It was obviously a huge investment and they have probably been working on this launch for years, but wow - I'm nearly speechless at the attention to detail and their ability to evoke emotion, yes, with just a pair of sunglasses. 


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