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September 30, 2012

{or} else


I'll be frank. I've never really liked Joes Jeans. Phew, weight off my chest. I'm one of those girls that is CHOOSY about jeans.  I never try them on in the store. I wait until I get home and then I get all judgmental on myself. My 7 For all Mankind skinnies have seen better days, so I ventured to Macy's in pursuit of a new pair of skinny jeans to tickle my fancy. I have walked past the else display many a time and admired the crisp washes, soft touch, updated silhouettes and patterns {but I never bit the bullet}. Game changer: I caved and bought a pair. At $68 and with a great return policy I didn't have too much to lose. Lemmmeeee tell you! These jeans are amazing.  I didn't buy the darkest pair, because I didn't love the stretch in the fabric  but went with a medium wash. One word: flattering. I've never loved how Joe's fit me, I've always believed they are meant for a more mature woman's body. And I might be 26, but these Jeans read more between the ages of 23 and 35 to me {just saying}. Shop my favorite looks below!



Marc Crossman, President and CEO of Joe's Jeans, commented,
"We are thrilled to be partnering with such a distinguished American institution. We look forward to an exciting and expansive business venture and the opportunity to create a unique product offering for the Macy's customer."
The else target customer is described as between the ages of 18 and 25 years old with a strong sense of self and fashion. Joe Dahan, Creative Director and Founder of Joe's Jeans, oversees the design of else with a newly created design team working in collaboration with Macy's.
"We are excited to work with Joe's Jeans to continue to bring our customer the latest in denim fashion by an industry leader with a long-standing commitment to fit and quality, else offers innovative products at an affordable price for our young, fashion-forward customers who will love this brand."
said Tim Baxter, Senior Vice President of Macy's Women's Division.

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